DNB's vision, values and customer value proposition are about putting the customers in focus. By having satisfied customers whose needs for financial services are well met, DNB aims to be the leading bank throughout Norway and a leading international player within selected customer segments, products and geographic areas.
DNB's vision: Creating value through the art of serving the customer
DNB will create value for customers, owners, employees and society in general.
DNB's values: Helpful, professional and show initiative
The values reflect what should characterise DNB. Employees who are helpful, professional and show initiative will ensure that customers always have a good experience when they contact DNB.
DNB’s customer value proposition: Here for you. Every day. When it matters the most.
It is all about when, where and how DNB is there for its customers. Being there is about identifying customer needs in order to be able to offer the best solutions.
STRATEGY AND TARGETS
DNB’s strategic platform consists of the Group’s vision, values and a shared customer value proposition
The platform shows what should characterise the Group and sets a common direction in the form of:
Strategic priorities that ensure the best possible risk-adjusted return on allocated capital
Closer customer relationships and increased customer profitability by moving from "my customer" to "our customer"
Greater flexibility and adaptability
DNB gives priority to long-term value creation for its shareholders and aims to achieve a return on equity, a rate of growth and a market capitalisation which are competitive in relation to its Nordic peers.
FINANCIAL AMBITIONS 2016-2018
DNB’s financial ambition for the 2016-2018 period is to achieve:
a return on equity above 12 per cent
Cost-effective operations are a prerequisite for reaching the return on equity target, and DNB aims to have a cost/income ratio below 40 per cent at the end of this period.
This is conditional on adequate capitalisation, and DNB’s ambition is to have: a common equity Tier 1 capital ratio of approximately 15.5 per cent in 2017, including a 0.5 per cent management buffer. In 2016, the common equity Tier 1 capital ratio shall be minimum 15 per cent, which is in accordance with statutory requirements.
The Group’s long-term dividend policy is to have: a payout ratio of more than 50 per cent of annual profits. Until the Group has achieved its capital adequacy targets, the need to strengthen capital adequacy will determine the dividend payout ratio.