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    First Gulf Bank PJSC

    First Gulf Bank PJSC
    P.O. BOX 6316
    Abu Dhabi
    United Arab Emirates
    E-mail: customerservice@fgb.ae

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    Strategy & Goals  

    year 2015


    To be recognised as a world-class organization maximizing value for all stakeholders

    Organic Growth of Core Banking Activities
    Selective Regional and International Expansion
    Synergies with Subsidiaries and Associates

    Build deeper client relationships, providing solutions and high
    quality service

    Continue to target large creditworthy UAE-based customers

    Develop and strengthen a customer-centric approach emphasizing on bespoke service quality and product range

    Geographic diversification through expansion of existing operations and penetration in key markets

    Focus on trade and financial flows through the UAE into target international locations

    Sourcing and distribution of trade and financing opportunities across the FGB network

    Aseel Finance to provide innovative Islamic products to a broad base of customers and businesses

    Dubai First to provide specialist credit card propositions to the
    expanding UAE customer base

    Enhance fee income through comprehensive property management of residential and commercial real estate assets across the UAE


    To be the “First Choice” for customers


    Complementing our fresh and engaging FGB brand identity, we have a theme that runs through all of our actions and achievements — our desire and passion to BE FIRST. First in terms of the products we develop and offer our customers and clients, enabling them to achieve their own firsts. First in the service we provide. First is in our name. First reflects our performance. Ultimately, it’s putting our customers first that sits at the heart of our culture.

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